Premier Cool Relaunch (Lagos)
Premier Cool officially relaunched in the Lagos Factory on the 6th of August 2019.
Premier Cool now comes in 3 variants of Ultimate, Sport, and Odour Defense. The brand charged us with developing an engaging and interactive launch at the PZ factory in Lagos (Ikorodu) and we asked them to say no more.
Voyance developed a plan to engage over 700 of the factory staff by giving them an unveil and pamper experience that ensured they interacted with the newly improved products and left them feeling deeply appreciated for all their hard work.
The experience featured brand education, a grand unveiling of the new look of the 3 variants, comedy time outs, games, free manicure and barbing, and finally, free lunch for all staff engaged.