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Premier Cool Relaunch (Aba)

Premier Cool Relaunch (Aba)

Premier Cool Relaunch (Aba)

Premier Cool officially relaunched in the Aba Factory on the 9th of August 2019.

Premier Cool now comes in 3 variants of Ultimate, Sport, and Odour Defense. The brand charged us with developing an engaging and interactive launch at the Aba factory in order to ensure that members of staff here also got a sense of entitlement for all the effort they have put into production.

Voyance developed a plan to engage over 300 of the factory staff by giving them an unveil and pamper experience that ensured they interacted with the newly improved products and left them feeling deeply appreciated for all their hard work.

The experience featured brand education, a grand unveiling of the new look of the 3 variants, comedy time outs, games, free manicure and barbing, and finally, free lunch for all staff engaged.