Olympic Ramadan Activation
In a bid to create increased consumption moments of Olympic Milk among Islamic faithfuls during the season of Ramadan, PZ Cussons charged the Agency to meet these faithfuls along their natural pathway during the fast and position Olympic as Partners for health during the Ramadan Season.
- To engage, sample and sell to consumers (especially Islamic faithfuls) before, during and after the fast-breaking hours, throughout the Ramadan period.
- Also, to Increase in-home penetration and consumption in neighborhoods, by generating transactions through the sales of shopper bag combos.
- In addition, to encourage and ensure brand loyalty amongst consumers and Maishayis across all locations.
- Sell 3,079 cases of REM and 141 cases of 12g sachet within the Ramadan period.
- 113% achievement rate.
- A total of 3,709 cases of REM, 377 cases of 12g sachet and 102.5 cases of Olympic Yo were sold within the period.
- 5 locations, 20 mosques and 15 Maishayi spots were successfully activated.