Nestle Maggi Naija Pot Sales Drive
Maggi Najia Pot was launched late 2017 and it created a totally new image for the brand as innovative and modern leading to improved brand affinity and improved brand imagery.
Agency was mandated to create a disruptive shopper sales drive to take the shopper engagement with the brand to the next level for 2018 with:
- Shopper promotions with rewards where all shoppers win.
- Differentiating Maggi Naija Pot from other brands.
- Shopper education on product usage.
- 31,104 sales target to be achieved.
- Activation included 18 Regions within Lagos, South South, South West, South East Branches in Nigeria.
- 100% sales achievement at the end of the activation.
- All locations activated successfully.