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Nestle Maggi Naija Pot Sales Drive

Nestle Maggi Naija Pot Sales Drive

Nestle Maggi Naija Pot Sales Drive

AGENCY TASK

Maggi Najia Pot was launched late 2017 and it created a totally new image for the brand as innovative and modern leading to improved brand affinity and improved brand imagery.

Agency was mandated to create a disruptive shopper sales drive to take the shopper engagement with the brand to the next level for 2018 with:

  • Shopper promotions with rewards where all shoppers win.
  • Differentiating Maggi Naija Pot from other brands.
  • Shopper education on product usage.
  • 31,104 sales target to be achieved.
  • Activation included 18 Regions within Lagos, South South, South West, South East Branches in Nigeria.

RESULTS

  • 100% sales achievement at the end of the activation.
  • All locations activated successfully.